THE GROWING OPPORTUNITIES OF CHINA’S DURIAN MARKET
There are hundreds of durian breeds in Malaysia, but none can hold a candle to the Musang King when it comes to popularity and demand in China. In 2011, Malaysia signed a Memorandum of Cooperation with China, agreeing to export frozen durians to the latter. At least 2,000 metric tonnes of durians have been exported to China annually in recent years, according to data from the Ministry of Agriculture.
PROSPECTS OF THE CHINESE DURIAN MARKET
China’s population is 1.3 billion but only 1% of the country have tried durian
Musang King is only available in major cities like Beijing, Shanghai, Shenzhen and Guangzhou
The value of imported durians in China has an average growth rate of 26% a year, totaling RMB 7.4 billion in 2016
Clearance to import fresh durians directly from Malaysia is expected to be granted in 2019
The price of fresh imported durians in China is ever climbing. From 2009 to 2016, the value had increased by 457%. Fresh durians cost RMB 4,200 per tonne in 2009, rising to RMB 15,000 per tonne in 2016. Price per tonne reached RMB 17,000 in 2017, according to statistics.
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